6+ Things I've Learned About Free Download Promos

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1.       Start one month before the promo to line up advertising opportunities.

2.       Read advertising guidelines for each site. Pay for some.

3.       Avoid July and August promotions. Readers are busy vacationing, preparing to vacation, entertaining bored children, or getting ready for the school year. They have less time for reading or thinking about reading. This is my theory.

4.       Don’t be discouraged by low numbers of downloads, and don’t be overly encouraged by high numbers.

5.       Don’t be discouraged by negative book reviews. I reserve the right to be heartened by the glowing ones.

6.       Marketing is a crazy business and has little, if anything, to do with the creative expression in writing.
 
BTW--Thanks if you downloaded my book! Thanks all the more if you've read it!

Sunrise from our back porch has nothing to do with the post, but it makes me happy!

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